Hotel Guest Loyalty · Ghana

Grow your hotel's direct bookings in Ghana

Accra is West Africa's fastest-growing business travel hub. Baobab Loyalty helps Ghanaian hotels turn every stay into a direct repeat booking — via WhatsApp, with no OTA commission.

Start for free See pricing

87%

of business travelers in Accra use WhatsApp every day

−35%

OTA dependency after 3 months of use

10 min

to launch your first WhatsApp campaign

3×

more direct bookings on average

Ghanaian hotels are losing revenue every month

Booking.com, Expedia and other OTAs charge 15 to 20% commission on every reservation. Without a guest retention tool, your clients forget you after checkout.

Guests leave and never come back

Your guest had a great stay in Accra. But without follow-up, they will book somewhere else next time. 70% of hotel guests don't return without proactive re-engagement.

15–20% OTA commission on every booking

Every reservation through Booking.com or Expedia costs you 15–20%. For a hotel in Accra, that adds up to thousands of cedis lost every year to foreign platforms.

No tools built for the Ghanaian market

International CRMs are expensive, complex, and designed for Europe. They don't support WhatsApp as a primary channel, nor GHS pricing or local market realities.

The guest loyalty platform built for Ghanaian hotels

WhatsApp-first, English and French support, GHS pricing — Baobab Loyalty is designed for the West African hospitality market.

Import your guest database in 2 minutes

Upload your Excel or CSV file. The system automatically detects columns: name, WhatsApp number, last visit date. No technical skills required.

Automatically segment your guests

Baobab Loyalty identifies guests inactive for 3, 6 or 9 months. Target the right profiles with the right offer at the right time.

Launch a targeted WhatsApp campaign

Write your message or let the AI draft it. Select your segment, confirm and send. Each guest receives a personalized offer directly on WhatsApp.

“Before Baobab Loyalty, we had no way to reconnect with past guests. Now I launch a campaign in 10 minutes and see bookings come in the same day. In 2 months, we recovered over 20 returning guests.”

Kwame O.

General Manager — The Osu Boutique Hotel, Accra