Hotel Guest Loyalty · Accra

Win back past guests for your Accra hotel

Accra's hospitality market is booming — but most hotels still lose guests after checkout. Baobab Loyalty helps Accra hotels re-engage past guests via WhatsApp and convert them into repeat direct bookings.

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89%

of Accra hotel guests use WhatsApp as their main messaging app

−35%

OTA commission dependency after 3 months

18 days

average time to first recovered guest

3×

more direct bookings on average

Accra hotels are leaving money on the table

Every month, Accra hotels pay 15–20% commission to OTAs and watch past guests book competitors — simply because there was no system to bring them back.

Guests check out and disappear

Your guest loved their stay in East Legon or Osu. But without a follow-up system, they book through Booking.com next time — and you pay 15–20% commission on a guest you already had.

OTA commissions eat your margins

Booking.com and Expedia take 15–20% on every reservation. For an Accra hotel with nightly rates of GHS 400–1200, that's thousands of cedis lost every month to platforms that own your guests.

No tools built for the Ghana market

International CRMs are built for European hotels. They don't support WhatsApp as a primary channel, ignore GHS pricing, and cost far more than they're worth for the Ghanaian hospitality market.

The direct booking platform built for Accra hotels

English-first, WhatsApp-native, GHS pricing — Baobab Loyalty is designed around how Accra hotels actually operate.

Import your guest list in 2 minutes

Upload your Excel or CSV file. The system automatically detects columns: name, WhatsApp number, last visit date. No technical knowledge required.

Automatically identify guests to re-engage

Baobab Loyalty segments guests who haven't returned in 3, 6, or 9 months. Target the right profile with the right offer — at exactly the right moment.

Send a WhatsApp campaign in under 10 minutes

Write your message or let the AI draft it. Choose your segment, confirm and send. Each guest receives a personalized offer directly on WhatsApp — with a link to book directly.

“We used to lose guests after checkout with no way to bring them back. Baobab Loyalty changed that completely. Within 6 weeks we recovered 18 guests who hadn't returned in over 4 months.”

Ama S.

General Manager — The East Legon Suites, Accra